Information architecture

Stakeholder management, content testing, content design, information architecture

Brief

Redo the Whitehorse Centre website (Content and IA) in consultation with the team that runs the performance and venue space.

Action

Consolidate the entire website content. Assess the information architecture to make the user journey through the booking process easy and logical.

Result

A home page with clear CTAs, ready to convert site visitors into ticket buyers or subscribers to the drama season.

A website with no duplicate content and a streamlined venue hire process, aligned to launch with the release of a new online booking system.